Overview of basic principles of cross-platform storytelling, tools required to publish across various media platforms, and theoretical frameworks for create cross-media and transmedia stories. Students will learn methods for establishing requirements, researching design alternatives, and building prototypes to aid in the creation of a cross-media story. Students will also learn how to evaluate available publishing tools so they may work with technologies designed to facilitate project goals.
- Students will understand the structure and development process for transmedia experiences as demonstrated through in-class discussion, written assignments, and presentations.
- Students will understand how to build transmedia experiences as demonstrated through applied projects, in-class discussion, and presentations.
Topics and concepts:
- transmedia and cross-media terms
- software and media tools required for producing transmedia stories
- development process for building transmedia and cross-media stories
- process and technical requirements identifying strategic information
- audience targeting and development
- prototyping cross-media experiences
- conducting, analyzing, and applying usability data
- research-informed and iterative design principles and techniques
At the end of the class, students will be able to design strategic information targeted at a specific audience, develop storytelling frameworks that move readers between real-world, mobile, and computer environments, conduct usability testing on various storytelling prototypes, and create transmedia experiences ready for distribution in cross-media environments.
- Convergence Culture, by Henry Jenkins
- Spreadable Media, by Henry Jenkins
- Digital Storytelling: A creator’s guide to interactive entertainment (3rd Edition), by Carolyn Handler Miller
- A Creator’s Guide to Transmedia Storytelling, by Andrea Phillips