Greetings Programs:
If you’re having a hard time keeping up with the media, remember you can find it all on this Wiki page. I post on this blog simply so it’s right in front of your face.
Here is this week’s response to your Wikis. I cover the Apple/iPad versus Publisher issue, the professional versus citizen journalism issue and the issue of metrics and tracking. These were three memes that resonated in your Wikis.
Greetings Programs:
I’ve posted next week’s audio files here. No need to get busy on them now, but if you get a wild one and want to work ahead — who am I to stand in your way.
Time Magazine: James Poniewozik [28:53m]: Play Now | Play in Popup | Download (69) Wired: Elliot_Van_Buskirk [23:57m]: Play Now | Play in Popup | Download (70) Times of London: Joanna Geary [21:18m]: Play Now | Play in Popup | Download (72)Greetings Programs:
I’ll be posting all of the summer on the site, the Wiki and in the lecture section (eventually). Here is Week 1′s Audio.
Pegasus News: Mike Orren [31:48m]: Play Now | Play in Popup | Download (44) Spot Us: David Cohn [29:37m]: Play Now | Play in Popup | Download (39)Hello All:
Thanks for listening to my presentations today. It was quite fun. If you have any follow up questions, feel free to shoot me a note or comment here.
To save, right-click (or whatever your OFF CLICK is) and choose “Save Link As”. Ready, Go.
Prediction Markets: A brief look at how predictive markets can be used as an editorial/sales/marketing tool to extend a newspaper’s brand and generate revenue.
Building Communities: A brief historical look at the aspects of community building
Mobile Engagement: We skipped the first part of this (the transmedia components). Instead, we looked at how GroundCrew and FourSquare can be used to create revenue/editorial opportunities
Maps + Streams: A look at how software widgets can be used to create constant information flow and how Craigslist data cab be used to build local maps.
Hello Students:
As I mentioned in class, Evan Ratliff – who wrote the piece “Vanish” for Wired – is an old friend of mine. And his piece was just nominated for a National Magazine Award in Feature Writing.
We hung out at SXSW Interactive and I recorded this video. I asked him: What is the most interesting thing, in his media sphere, that he sees. His answer:
By the way, he’s the most humble dude in the history of the world. But completely awesome. He loves words. He loves stories. He is truly a writer in the best sense of the world.
Hello Students:
I can’t lie. I am running behind on my Tuesday lecture. However, I am going to post the Thursday lecture first. After I emcee Accelerator tomorrow (which you may be interested in watching, if you want to see the kinds of businesses venture capitalists are looking to fund this year), I will record the Chapter 8 lecture.
This is a lecture delivered by Prof. Larry Lessig. A former Stanford Law Professor, he started the Creative Commons, an open copyright system that allows media creators to retain the rights to their work while allowing the public to access the work. He is also the author of several books on copyright, technology and creativity.
Now, he is working on Change Congress, an organization that looks at the institutional corruption of the government. Before you get worked up, though, understand “corruption” doesn’t mean what you think it means.
This is the opening lecture his Harvard series where he explains the problem with organizations + systems:
Institutional Corruption: Opening Lecture
Hello Students:
I’m here at South by Southwest Interactive (SXSWi) in Austin. Part of what I’ve been doing is recording FIVE GOOD MINUTES with really smart folks. I’d encourage you to listen to them.
It’s not mandatory, but it won’t take up much of your time.
You can see the FIVE GOOD MINUTES YouTube Playlist here.
Hello Students:
Please note there are two short lectures for today.
The first is Lifestreaming, which looks at FriendFeed, a way to aggregate all your media content into one place.
The second is Start Your Blog. We’re in week #9 and it’s time for you to apply the lessons from Cluetrain. That means: start creating content. Here’s a short video explaining what you might want to do.
Hello Students:
Sarah Krueger, Marketing Specialist, RGK Foundation at the University of Texas (Austin, TX)
>The RGK Foundation is a collegiate philanthropic organization that seeks to fund ideas college students have to change the world. But Sarah and I met last year during the South by Southwest conference. Well, we “met” on Twitter and kept in touch throughout the year. A marketing specialist for the grant program, she uses social media to reach out to college students around the world.
Hello Students:
My buddy Eric Hellweg is the Editorial Director for the Harvard Business Review Digital. He essentially has the job I had at MIT’s Technology Review. Only what they just did dwarfs our redesign. Here he talks to me for 5 minutes about the amazing work they have just completed (which led to a National Magazine Award nomination for podcasting).
